Pine Company Wearables
This brand identity was created for a company specializing in high-quality hats and apparel with a vintage-inspired, modern edge. The design speaks to a laid-back, outdoorsy audience think golfers, surfers, and creatives who value style, quality, and a touch of nostalgia. The primary logo combines a clean and retro aesthetic that feels both familiar and fresh. “Pine” is set in Motorino, a hand-drawn typeface that adds warmth and personality. The subtext, “Company Wearables,” is in Lexend Giga, bringing in a modern, structured contrast that balances the overall look.
For this project we designed:
Brand Identity Design
Logo Design
Merchandise
Business Cards
Website Design
The supporting brand marks like the secondary logo, submark, and favicon give the identity flexibility. A swash beneath the main wordmark adds a playful, retro flair. The circular PCW submark ties everything together with cohesion and balance.
Typography includes Optima Bold for headlines is a classic, friendly, and slightly unexpected. Lexend Giga is the typeface for subheads, giving a stretched, cool feel. The palette draws from nature. Think sandy beaches, ocean blues, and lush golf greens. Altogether, the brand feels curated, easygoing, and effortlessly stylish.
